{"product_id":"the-luna-rossa-challenge-jacket","title":"The Luna Rossa Challenge Jacket","description":"\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eIn 1997, Prada CEO and avid sailor Patrizio Bertelli met with famed naval architect Germán Frers to discuss designing his personal cruising yacht. What began as a conversation about leisure soon evolved into something far more ambitious: the founding of a new America’s Cup syndicate—\u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePrada Challenge\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, now known as \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eLuna Rossa Prada Pirelli\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eItaly has long been one of the best-dressed presences in America’s Cup history, with teams like \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eAzzurra\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"\/archive\/p\/the-il-moro-vest\" target=\"_blank\"\u003e\u003cem\u003e\u003cspan\u003eIl Moro di Venezia\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003cspan\u003e setting a high bar. Prada, true to form, elevated that tradition with its entrance—bringing unmistakable Italian style and precision to the sport’s highest stage. In its debut at the 30th America’s Cup in 2000, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eLuna Rossa\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e won the Louis Vuitton Cup on its first attempt, earning the right to challenge \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eTeam New Zealand\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e for the Auld Mug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eWith Prada at the helm, the team’s gear set a new standard—integrating advanced materials, minimalist design, and technical tailoring. The result was a uniform kit that mirrored the Cup’s cutting-edge ethos while defining a new aesthetic benchmark in performance sailing. Over the years, these designs have influenced the fashion house’s acclaimed Linea Rossa sport line. Today, the 2000s items are highly-coveted collector pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThis early-aughts Luna Rossa jacket features the burgee of Yacht Club Italiano, one of the oldest yacht clubs on the Mediterranean, based in Genoa. \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePrada Luna Rossa\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e sailed on behalf of the club from 2003-2007. With signature team colors, contrast ribbing, and luxury construction, the jacket stands as both a product of its era and a timeless example of offshore elegance.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42121682485344,"sku":"SQ5551641","price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/8639\/2416\/files\/Photoroom_20260120_003953.jpg?v=1768887898","url":"https:\/\/race-committee.com\/products\/the-luna-rossa-challenge-jacket","provider":"Race Committee","version":"1.0","type":"link"}